It serves as Kanye West's first single to reach the top five since 2015 collaboration " FourFiveSeconds" with Rihanna and Paul McCartney, as well as his 19th top-ten song and Lil Pump's very first top ten on the chart. In the United Kingdom, "I Love It" debuted at number three on the UK Singles Chart. On May 16, 2019, "I Love It" was certified double Platinum by the Recording Industry Association of America (RIAA) for selling over two million units in the United States. In the United States, the song debuted at number six on the US Billboard Hot 100, making it Kanye West's 17th top-ten song and Lil Pump's second top ten on the chart. Soon after its release, the video became a popular internet meme. The music video garnered 76 million views globally in its first week surpassing " This Is America" by Childish Gambino as the biggest opening week on YouTube for a hip-hop video. Shortly after the release, Jonze revealed the early sketches for it. The video was executive-produced by Spike Jonze and directed by West and Amanda Adelson. The women statues can be seen moving, breathing, and shifting throughout the video.
West and Lil Pump wear giant, rectangular body suits reminiscent of characters from the video game platform Roblox as they walk down a hallway lined with women covered in mesh cloth posing as statues. Music video Ī still from the music video showing Kanye West (left) and Lil Pump (right) wearing giant rectangular body suitsĪ music video for the single was premiered at the 2018 Pornhub Awards. West's ex-girlfriend Amber Rose posted to her Instagram on September 18 to accuse him and Pump of being inspired by her SlutWalk movement for the track, yet giving no credit. On September 13, 2018, DJ David Morales accused West of stealing the bass line of "I Love It" from his remix to Alexander O'Neal's song "What Is This Thing Called Love?". West later expressed regret over making the track, stating in an interview with Big Boy's Neighborhood: "Oh, I bet you The Devil was happy on that day." Controversy Sheldon Pearce of Pitchfork described everything about it as what "feels like it belongs in a " Saturday Night Live" sketch about that got cut". West asked Al-Atallah to paint the artwork using a color scheme inspired by a Kerry James Marshall painting. The artwork was painted by Shadi Al-Atallah, who also painted the artwork for West's previous single " XTCY". When Pump shared the track list for his second studio album Harverd Dropout on February 19, 2019, "I Love It" was shown to be the album's third track. The song was originally intended to be on West's ninth studio album Yandhi shortly after the performance, but the album suffered from multiple delays and was eventually scrapped. An edited version of the song known as "I Love It (Freaky Girl Edit)" was released to the iTunes Store on September 7, 2018, which West and Pump performed live on Saturday Night Live on September 29. Ī remix with GOOD Music signee Valee has also been recorded but has yet to be released.
West raps in a sexually explicit way in it that mirrors how he performed in the songs " I'm In It" and " XTCY". After a live performance with Teyana Taylor, West later premiered the music video for his new song with Lil Pump. Kanye West was the creative director of the inaugural Pornhub Awards on September 6, 2018.
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